Dentist Eastbourne East Sussex

Passionate About Perfecting Your Smile





Alex Lass

Alex originally graduated in Brazil in 1994, before going to the UK and qualifying through the International Qualifying Examination (IQE) in 2008. Since then he has practised in Brighton and Horam. Alex joined the prestigious team at Harbour Orthodontic Centre in 2013 before developing the AL Beautiful Smiles brand.

Alex has lived in the UK since 2003, falling in love with the beautiful countryside. Besides work, Alex loves spending quality time with his wife and daughter, and in his spare time enjoys bossa nova singing and kickboxing training.

Alex is supported by a friendly team of receptionists, dental nurses and office members who are here to make your trip to the dentists as painless and stress-free as possible. 



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Our Location

We are located in Eastbourne, East Sussex, 5 minutes walking from the town centre train station. There are 3 designated bays for patients parking at the Practice . We are in close proximity to a number of nearby towns including Heathfield, Hailsham, Polegate, Bexhill, Hastings, Horam, Uckfield, Alfriston, Lower and Upper Dicker.

If you would like to book a consultation please contact us today.






Q: I'm scared of visiting the dentist. What can you do to help?

A: We completely understand that for some people, visiting the dentist can be an intimidating experience. Be assured that we have many procedures in place to make your visit stress-free. All of the team here at AL Beautiful Smiles are very friendly and will accommodate any special requests you have.

If you are undergoing any particularly invasive treatments, all you have to do is raise your hand and we'll stop working, giving you a break to collect yourself. We'll only continue when you are completely ready and relaxed.

If you are particularly anxious, we can also provide treatment under sedation, which will relieve your anxiety and relax your muscles. During consultation, we will discuss your issues and worries and identify the best way to provide you with the dental care you need.


Q: Will my treatment hurt?

A: Technological advancements in sedatives and local anesthesia mean that all dental treatments are pain free. You may experience some slight discomfort following treatment, but painkillers will help you deal with this. This discomfort will only be temporary.

We will discuss with you the after effects of any treatment beforehand, so you will always have all the knowledge you need to make the right decision for you.


Q: Is private treatment more cost-effective than NHS treatment?

A: We believe so, yes. NHS dentists are restricted to what they can offer patients by government regulations, for example many NHS dentists won't offer white fillings. Also NHS dentists cannot offer purely cosmetic treatments such as veneers, crowns and teeth whitening.

NHS dentists are restricted by the NHS budget and may not be able to make use of the latest technologies such as 3D scanners. We also make sure to use the latest and most advanced materials for fillings and treatments. This means our dental work lasts longer, and provides you with better value for money in the long run.

For more information about our private treatments at our dentist in Eastbourne, East Sussex, please contact us to arrange an appointment.


Q: Is private treatment expensive?

A: During a consultation, we'll provide you with a breakdown of the treatment you need, if any is required. You don't have to proceed all at once and we'll give you guidance if your teeth require urgent work. We'll work with you to plan treatment so that it is effective rather than getting patchwork treatment which will need attention in a years time.






We offer a range of cosmetic treatments that will bring out the beauty of your smile and give you real confidence and vitality. Including teeth whitening, crowns and veneers and white fillings.

See our Services and Treatments




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